A thorough market analysis, and optimize localized keywords and maps, and research local competitors. Develop search engine-friendly markups to execute localized content marketing strategies. This helps in boosting your ranks.
Navigate the most trusted keyword research database with tons of metrics and easy-to-use filters. Discover new targets based on: Competition level, Keyword difficulty, Monthly volume, Related phrases, Questions, and more, Searcher intent.
Apart from working on your ‘Google My Business’ page and making sure your Google listing is ranking, we also work on building links to your service pages, home pages, or even blog posts, just like a national business website.
Tracking Your Campaigns
Having optimized your Local SEO, we don’t just sit and wait for the results. Our team constantly monitors the campaigns and tweaks them for optimum results at all times. You get real time information about ranking Keywords, Leads generated, and Organic Traffic flow.
Analytics Tracking and Reporting
Getting better with each campaign and learning from past experiences is what makes Local SEO effective. We track all the data generated from each campaign and create detailed reports that provide you a glimpse of the progress.
Local Competitor Analysis
Knowing what your competition is doing is the right way to start your Local SEO journey. Our experts analyze how you stand against your competition and build a strategy that aims to surpass them with positive results.
Building and Monitoring Local Citations
Having your local business listed in online directories will get you the desired attention, but finding the right directory for your business and having the right citation takes an effort. At DWS we do not cut corners, our team scours the internet for the best directories and builds citations that bring you the leads you want.
Publishing and Optimizing Localized Website Content
We will keep you ahead of the curve. Our analysts are always refining the keyword research strategy to know how your customers search for your product or service. This gives us the advantage to execute our SEO strategy with the help of local reviews and business listings in the search results.
Local SEO Audit
This enables us to find out how well optimized your website is in terms of keywords or services pertaining to your geographical area. This helps us to tackle ways to implement certain tasks to help gain your local presence to your market.
Local Competitor Analysis
We find out the strategies undertaken by your competitors and use that as a demo blueprint to find out what ways have been successful and build a more strategic and detailed plan to help you stay one step ahead of your competition.
Local Business Listings
Google has its way for categorizing and picks from the lot of these categories to provide us the most apt result for our searches. Hence, through local business SEO optimizing we can categorize the businesses accustomed to your services in a detailed manner to help your customers find you more easily.
Content is Gold in the eyes of Google. The more related content you have on your website, the easier it is to be ranked in Google with the related key phrases. This enables a way to tell your clients a more detailed explanation of your services.
To ensure your website is visible to your local market, we require to optimize your website in an intricate manner such that it pops up when your audiences searches for your services. Here, we modify your heading, titles and so on, to help Google crawl bots to easily identify your website.
Rating & Review Management
Our goal is to provide your business an image that resonates with your audiences in a beneficial manner. We help in managing your reputation on the search engine platform and find out ways how to tackle your negative feedback and build up on strategies to help eradicate such instances.
Local Keyword Research
In Local SEO, our main goal is to ensure that you are visible to your customers within the vicinity and for this we find out what are the key phrases most commonly used. Hence, we provide you the keywords that are highly searched and use these keywords that can help transform your business from the financial front.
Google My Business Optimization
The most important criteria in Local SEO is Google My Business Optimization, this enables a method to show your business profile to be displayed to your customers when they are searching for your related services. This provides them a trust in your company and be able to capture your information in a quick and easy manner.
Smartphones have revolutionized the way consumers find service providers. Almost 50% of online search queries are for products or services located nearest to the users. It means you have the opportunity to showcase your business to the right people and increase your revenue in double-quick time. In this current era, we rely on the internet for information exploration for product hunting. If a business is offering something and its website is optimized, it will start appearing in search engine results. As the audience of website increases, website gains authority in search engines and its ranking gradually increases. Appearing on top positions against search results sanctions more traffic, audience trust, search engine ranking, leads, conversions and development. The main goal of any business is to expand its volume through any means. Search engine optimization plays a vital role and it is the prior and important ingredient of any digital marketing campaign to date. Securing top positions on Google means your business is exposed to the audience of the world’s top search engine.
The Benefits of Local SEO:
When people think of the internet, they often think of its global nature. The fact is, most people use search engines to find localized goods and services. They might be hunting for a neighborhood restaurant, for example. Local SEO is important — and it’s evolving. This evolution is in part because of the rise of zero-click searches — which some SEO marketers are dubbing the new normal. In a zero-click search, the user’s query is answered via the SERP itself. They thus don’t click on any of the ranking results. One reason for the rise in zero-click searches is the increase of featured snippets. Many zero-click searches are local searches that show the results on the SERP in what’s been dubbed a “local pack”.
Consumers are price-sensitive. As a local business, you need to recognize this and adjust your pricing accordingly. Some of you may be hesitant to offer discounts because you feel like it lowers the value of your brand. Plus, your current prices may not yield profits if you offer discounts. If that’s the case, you should consider raising your base prices. Then offer discounts on those new prices. Psychologically, this is more appealing to your customers. They want to feel they’re getting a deal. If your local business has an ecommerce store, an active discount code will increase your chances of getting more sales.
More Relevant Visitors/Influencers
To take your social media marketing strategy to the next level, you should consider working with local influencers. These are people in the community who have a large social following. You can pay them to promote your local business on their distribution channels to increase your reach. The best part about this strategy is it’s relatively inexpensive. Each post will likely only cost you a couple hundred bucks at most, and you can even pay them less if you offer them some free stuff as well. Influencers have extremely high engagement rates with their followers, and their audiences trust their recommendations.