Top SEO agency in Dubai

Reporting & Goal Setting

Reporting tells the story of what happened on your website to influence what you're going to do next. This all depends on your goals. Start by setting SMART goals and establishing KPIs for your website.

Once you've determined your goals, work backward.

• How are you going to get there?
• What strategies are you going to put in place to achieve your goals?

Share your primary SEO goal and the metrics you're going to track to ensure you're on course to meet it.

Here's an example: "We want to increase organic traffic to X page by X% over the next X months. The metrics we will track are organic traffic, SERP position, and search impressions."

Share the strategies you're going to implement to reach that goal.

Content Building

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy.

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Don’t simply churn out content for content’s sake.

Great content is created for a specific purpose, and this purpose needs to be clearly defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

Once you have clearly defined your goals, you can determine if a content strategy is actually the best way to achieve them.

Don’t assume that content is the best option in every situation.

For instance, content might be of little use in converting users at the bottom of the sales funnel; however, it could be invaluable in bringing users onto your site in the first place, by boosting brand awareness and organic lead generation.

Page Optimization

Page Titles or “Title Tags” are small pieces of HTML code you can find in the source code of web pages.

They look like this:

<title>This Is A Title</title>

If you’re using the Chrome browser, you can find the source code of this page by pressing “Ctrl+U” or following these instructions.

This is the title of the page as chosen by the author or webmaster. It is displayed in the tab title of the browser you’re currently using and it’s also the name used when you bookmark a page.

This title is shown by search engines, like Google, within its search pages. A user, like yourself, can then use this page title to determine whether the linked-to page contains the information they are looking for.

If the text within the <title> tag for a page is “How to Get to Paris by Train (On a Budget)”, it’s safe to presume that the linked-to page contains information about how to travel to Paris cheaply.

How well you optimize this text determines how likely a person is to click the link to your page. The higher the likelihood that happens, the higher the opportunity to receive lots of traffic to that page from search engines.

Page titles should be kept short to avoid Google truncating the title and leaving out its most important parts. Titles should also be an accurate summary of the linked-to page — otherwise, visitors are more likely to leave the page as soon as they realize the content doesn’t match their needs.

Prominence of Targeted Keyword Phrases

Keyword prominence refers to how prominent your keywords are within key elements of your web page. Specifically, how close to the beginning of the page’s TITLE tag, heading tags (H1, H2, H3, etc.), and meta DESCRIPTION, your keyword phrase is placed. You should always put your most important keyword phrase at the very beginning of your TITLE, DESCRIPTION, and H1 and H2 tags. Also try to begin your first and last sentences of body copy with the important keyword phrases.

Site Map

A site map is a visual or textually organized model of a Web site's content that allows the users to navigate through the site to find the information they are looking for, just as a traditional geographical map helps people find places they are looking for in the real world. A site map is a kind of interactive table of contents, in which each listed item links directly to its counterpart sections of the Web site. Site maps perform the same service that the layout maps in large shopping malls perform: without them, it is possible to explore a complex site by trial and error, but if you want to be sure to find what you're looking for, the most efficient way to do that is to consult a model of the resources available. If a Web site is small and uncomplicated, a site map may be unnecessary, just as a layout map may not be required for shoppers to find their way through small shopping malls.

ALT and META data

First, it’s important to specify the difference between “alt text” and “title text”. These are both image attributes. The “alt text” is, as its name implies, the alternate text attribute of the image tag. This alt tag is an HTML attribute that gets attached to image tags in order to provide a text alternative to images for search engines. The “title text”, on the other hand, is just a text attribute that provides more information about an image. Unlike alt text, this is not a ranking factor. Search engines and other machines have not yet reached the point where they can interpret images, so having these textual alt tags will help search engines to better process your web page. Alt tags aren’t one of the most significant ranking factors, but they are still important. If you have a webpage that’s much heavier on images than text, you should definitely make it a priority to have your alt tags in place.

Meta descriptions are the HTML summaries of your web page that appear in your code as well as on a search engine results page (SERP) right after the clickable length. They’re the short sentences (or paragraphs) that give you more information about what’s on the page.

Meta descriptions have been the subject of many debates over the years. Marketers tend to take one of three stances:

• Meta descriptions are just a nice little bonus; they do not have any function in SEO;
• Meta descriptions are very important, in fact they are ranking factors;
• Meta descriptions aren’t necessarily ranking factors, but they make your page look good on a SERP and help improve click throughs.

Technical SEO

Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). Technical SEO work has either a direct or indirect impact on search engine crawling, indexing and ultimately ranking. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies.

Social & Link Building

Social Media

Today's consumers rush to browse social media when they want to know more about an organization or product because that’s where they’ll find others talking about that business.

What if you don’t have a social media presence? You’ll miss a great opportunity to make an impression.

Social media is an ideal place for brands looking to gain insights into their audience’s interests and tastes. The way experts see it, smart companies will continue to invest in social media to achieve sustainable business growth.

Whether you want to launch a new product or a business, social media is the perfect launchpad to create a buzz around your initiatives. As we move further into the future of e-commerce, it’s clear that social media marketing isn’t just an option.

In an increasingly competitive environment, your business can’t afford to miss out on social media.

It's especially competitive in the social media influencer space, where there are thousands of new influencers starting a brand every day.

Building In-Bound Links

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs).

Search engines don't treat all inbound links the same and inbound links isn't the only ranking factor they consider.

Follow Up Reporting And Analysis

Follow-up studies as contrasted to follow-up programmes and clinics should be conceptualized and conducted as rigorously as any research effort. This rigour entails careful delineation of the question being addressed with explicit underlying pathogenetic or theoretical frameworks for causality, selection and implementation of valid and reliable data-collection methods, and appropriate analysis and reporting. While follow-up activities may address several objectives, routine clinical follow-up has not produced a rigorous and informative literature on the outcomes of very tiny babies. Future efforts should be directed to improving and broadening the outcomes assessed.

Important Notes On The SEO Process

Time Frame

Regardless of SEO type you establish on your website, you need to give it enough time to work for you. Many firms will give you a time table of four to six months, while this is fairly accurate, you must understand though that it is only on the sixth month where you will really see solid results. Do not give up just yet, because it gets better in the succeeding months and results you will have in six months is considerably less when you will be on the twelfth.

Rankings Guarantees

The advancements that Google has brought to the search space over the past few years are remarkable. Not only can their algorithm detect when a website is uploading relevant content for users but it can also determine several aspects regarding the users themselves. This allows Google to bring together users with specific needs and websites with the most helpful content, making an SEO guarantee impossible.

Content Development

Content development is the entire process of creating content to achieve specific business goals, including idea generation, topic research, keyword research, writing, and publishing—not just for a single piece of content, but for a long-term strategy. This aligns more with the process of developing a content strategy. That process then becomes a foundational pillar that serves the wider content marketing strategy. Your content marketing plan has to go the extra mile to map out the ways you’ll execute campaigns that promote blog posts, eBooks, white papers, and other assets. But your content development process has to be more granular, focusing on taking the steps to write something that aligns with the needs of your specific audience.