How To Convert Website Visitor Into A Customer?
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How To Convert Website Visitor Into A Customer?

Digital Marketing 2022-01-15

If you are starting an ecommerce business, you need a strategy for turning your visitors into paying customers. In the marketing world, this is known as a conversion. You’re converting your visitors from latent prospects into customers, and your conversion rate is how many visitors you convert into paying customers. Get best e-commerce website development Service that convert users into customer. 

Ensure your free content offers  to match your services

When you have more than one product, it can be difficult to structure your website to give the correct prominence to each one. Often you see websites with a variety of free content, but then they try to sell you something completely unrelated. This gap creates waste, as the net is too wide. At other times, the free content actually matches the paid products but the middle layer of lead magnets doesn’t demonstrate this clearly enough. Especially for service based websites, freebies are a great way to develop trust with the visitor and increase the likelihood they purchase.

Use your existing marketing automation or website engagement tool to track anonymous visitors.

This can be done by integrating the JavaScript of these tools on your website. Each time a new user visits your website, the marketing automation platform will assign a unique ID to each user and start maintaining the user profile.

Get the visitors’ consent to send web push notifications

Did you know that the opt-in/subscription rate for web push notifications is around 5-10% depending upon the industry?

Enable web push notifications so that interested website visitors can give consent by clicking the ‘ALLOW’ button & receive updates even without sharing any user identification. So, now you have a way to reach out to these potential customers.


Segment your anonymous website visitors

Segment your anonymous visitors basis the subscription date & define frequency before pushing the campaigns. The higher the recency, the higher should be the frequency of web notifications to these anonymous visitors.

Systematically A/B Test

A/B testing using professional software means the conditions are kept stable and reliable conclusions can be drawn. It involves showing different users different options and tracking the data on their engagement. If you use WordPress, then MonsterInsights enhanced with Google Optimize is the best option. Here you create “experiences” where the same URL could take the user to any of a number of different page variants. If you have enough traffic, you can support multiple different pages at once to speed up the process. Yet if your existing visitor base is small, it’s better to stick to just a version A and a version B. Once you launch the experiment, you’ll be able to see at a glance a comparison based on conversion rate. Google even calculates the probability of a certain option being the best one to avoid you needing to do the hard work with the mathematics. The opportunities are endless, depending on what your website is. For a physical product-based website, you can test out different product images to see what converts the best. You can test out many versions of sales copy. There’s the potential to go down to the most micro-level for testing. Another option is to combine A/B tests with vcita’s popup customization to find out what popup works best on each page.

Track your visitors’ location with their consent

Another important point can be tracking your visitors’ location (if they give consent), especially retail/food delivering brands promoting a localized offer. Imagine a grocery delivery brand sending a web-notification to remind about buying monthly groceries from nearby stores in the first week of the month basis the location of these anonymous visitors.

Display web pop-ups based on user’s actions and behavior

Web pop-ups tend to get a 25-30%+ click rate depending upon the context of the message. Use web pop-ups to define intervention based on users’ website browsing history & onsite activity. How? You can display web pop-ups based on:

The number of visits

For example, for a first time visitor, show 10% OFF, for a second-time visitor, show the recently viewed product with an introductory offer/discount.

Implement Live Chat

The last few years have seen the adoption of live chat by both companies and consumers expand exponentially. Companies, on the other hand, love it because it’s so cost-effective (Virgin Atlantic stated that “one live chat agent can typically do the work of about 15 customer specialists who are handling emails and calls.”)

Live chat is an excellent tool for turning visitors into customers, primarily because it allows you to intervene before an undecided customer abandons their purchase.

A key feature of most live chat software is page tracking, which enables you to create “triggers” that will initiate the conversation with a customer when their activity signals they’re having a problem with the site or their purchase. Of course, this isn’t foolproof – page tracking can’t read minds, and not every customer will accept help, even when it’s offered.


Testimonials are an excellent form of social proof because not only do they show that yes, other people are buying this product, but they show how wonderful other people think the product is as well

If you can bag a testimonial from a well-known face, do so (perhaps by giving free samples to industry bloggers). But if not, even a glowing review from an average Joe will still have a positive impact.


In B2B companies, displaying the logos of your current clients shows potential new clients that they’ll be in good company. Make sure to seek the permission from any clients whose logos you wish to use, of course, but if they say yes, this one’s pretty much a no-brainer.

Build a Blog

Blogs are big for your marketing. They’re another form of direct communication with your customers, and they help you build trust. Your customers have questions they need to be answered. Even as an ecommerce website, you can address customer’s concerns and pain points through a blog.

The more information and value you’re able to give them (no strings attached), the more they’ll trust you to be the best online retailer. Blogging regularly also makes your business seem active, welcoming, and trustworthy. It’s also a great place to showcase your best products in action.

Know Your Selling Point

What makes you different? If you’re like most entrepreneurs, you’ve heard about elevator pitches and how important they are. An elevator pitch is a short pitch that you’d be able to get through in a single elevator ride. When you’re selling online, knowing this pitch is equally as important as in-person.

The idea here is that less is sometimes more. Too much information can cause visitors to tune out. On an ecommerce website, people don’t have time to scroll through pages and pages of content. It’s time to really hone in on your selling point and what makes you stand out so you can quickly and effectively communicate this to customers. This is something that needs to come across in your store branding, homepage content, and even product descriptions.

Create an Email List

"Build an email list" may sound outdated, but they’re still a powerful tool for communicating effectively with your customers. Thanks to social media, many smaller companies feel they don’t need an email list. You already communicate with your followers on social media, so you don’t need any other method, right? Wrong. You don’t own your social media followers, and they can stop following you at any moment.

An email list is a direct line of communication with your interested customers. By collecting emails on your ecommerce website, you can nurture these users through the conversion process. They might not be ready to make a purchase the first time they visit your website, but they might if you email them a discount code in the near future.


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