SECRETS FOR SUCCESSFUL MOBILE APPLICATION
SECRETS FOR SUCCESSFUL MOBILE APPLICATION
Market Research
The first and, potentially, most important part of creating an app. Think about it, what is the point of creating every detail of a project only to find out someone else is already doing the exact same thing in the exact same way; remember great minds think alike and you’re not the only one in this world.
Start with the question, “What is it that makes my app different?” This can be a thing of values, a unique algorithm, unique logo, anything really that can distinguish yourself from competition. Some people have had success in their marketing ability alone.
Do a simple search on some of the keywords your app might be listed on Google or within the app stores. Check out the competition, if any, to see who you are up against. The more time your spend on research the more you will know your purpose, direction, and goal for your application.
Coming Up With The App Idea
Getting started is often the most difficult leg of any journey and entrepreneurship is no different. The start of a successful product journey always starts with a problem that needs to be solved. Identification of the problem and conceptualization of the app as a solution to that problem is the key to the development of a successful mobile application.
Having an app idea isn’t enough. You need to be passionate about it as well. Building a business requires a significant investment. The journey is full of ups, downs and unexpected turns that may require you to pivot. You will only be able to weather out the obstacles and emerge victorious if you are passionate about the idea in the first place.
The idea can stem from your own experiences or from your observation of other’s experiences. Once you have identified the problem, start digging at it. Try to identify the causes and hypothesize the ways you could address the issue and provide a solution.
Your app should be aimed at solving the problem while making the life of the customer much easier, more productive and should leave them feeling amazing!
The competition in the app market is fierce and the chances are that you likely won’t get the first mover advantage. Existing solutions to the problem identified may already exist.
A number of successful apps today weren’t the early innovators. Similar applications already existed but still they succeeded because they managed to provide more efficient solutions to the users.
The most relevant example that comes to mind is that of Clear. The beautifully designed app entered a cluttered market filled with other to-do list apps that had a hundred different feature offerings.
The insight behind creating this app was that the user when creating a list of things to do just wants to create that to-do list. How can it be made simple and quick for the person to record their lists or thoughts?
Your idea doesn’t need to be complicated or have a complex solution. Instead, work on a solution that simplifies complex ways to solve a problem.
Clearly Define The Purpose Of The App
If users don’t understand the purpose of the app, they typically won’t be interested in downloading it. Those who use apps on their mobile phones do so because they know the app will be useful, entertaining, or otherwise serve some definitive purpose.
Know Your Target Audience
If you create an app for women, you need to understand what would interest a woman in that particular app. If your app is for teens, you’ll need a different marketing strategy than you would use for adults. Even within these groups, there are smaller target audiences, for example, your app might be for professional women versus stay-at-home moms or for men who work out versus an app used by men looking for a job. As with any other product, you need to know your target audience before you even begin conceptualizing your product.
INTUITIVE NAVIGATION
If the workflow is how you’re moving from page to page then intuitive navigation is the specific details of how you will get to other pages on each page. Sorry about the tongue twister there, but paying attention to the details is what will allow anyone to create great, intuitive navigation. Where is the placement of individual buttons and I don’t mean the menu sitting at the top. What if, depending on your content, it was better to have a pop-out menu due to so much being on the page or the interactiveness was disrupted by top bar navigation. This also entails other internal app links; placement of internal links can help with the initial discovery of various features of your app. Imagine someone didn’t understand the full functionality of what your app did. How long would it be before they stop using it altogether?
Spend time on the structure of your app because you want to make sure your user can get to their destination as quickly as possible without having to think about where they need to click next. Considering using icons instead of text-based navigation? Do your research on the most widely known icons. If you’re trying to create custom icons to represent your app elements do some user testing first to make sure they are relatable.
Keep It Simple
The appeal of apps is that they’re simple and direct, and easy to use. An app should provide value to the user but don’t assume it should work the same as an entire computer program. Keep it simple and it will be more useful and appreciated.
Know How To Work With A Developer
If a developer is applying your idea and creating your app, be sure you have it in writing that you own the source code. This will ensure you keep your idea and application even if you change developers or decide to improve the app down the road.
Be Ready With A Marketing Plan
Because there are so many apps on the market today, you need to be ready to market yours and make it stand out. Simply adding it to the Apple store or putting it online is not enough; you need to market the idea and the concept of your app aggressively in order for sales to be successful.
Validation Of The App Idea
In the insanely competitive market, a day gone is an opportunity lost so the drive to move fast is pretty high. It’s intensely tempting to start working on developing your app as soon as the idea first strikes but validating the concept before getting started with mobile app development is extremely important. The validity and viability of your idea are the first indicators of your app’s success.
Is it just you who feels there is a need or have you actually validated the need for your product among your target audience? How many people, unknown to you, have you walked up to and asked questions that may lead up to them articulating the problem that they’re facing. Would your target audience be willing to move to a solution that you are working on?
The key to building a successful app is to find the product-market fit. What this means is that there really is a need for your product in the market and that customers will be willing to give up whatever they currently are using to download your app.
Speaking of the target audience, knowing the target demographic your product is aimed at helps in answering the how’s, who’s and the why’s of your idea providing better clarity in the long run.
Documenting the demographic metrics such as age, gender, location, interests, etc. helps you formulate buyer personas of target users which plays an important role in the marketing strategy for your app.
Designing The UI/UX
The user experience and interface design need to begin with wireframing and prototyping. A wireframe is a visual blueprint that outlines the framework of the app. Wireframes and prototypes need not be too fancy.
A simply sketching out the app framework on a piece of paper may also do the trick. In case you do want to go that extra mile, there is no dearth of easy-to-use prototyping tools that you can choose from.
Such workflow helps you brief your designer and developer to create the app, while giving you a great deal of clarity.
The UX design of the app plays an important role in determining the kind of experience app users have. Focus on an aesthetically pleasing design for stellar user experience. Following the mobile app design fundamentals for user interface design enhances the chances of your product being successful on the app store.
Ensuring User Engagement
Your mobile app managed to get the attention it deserved and you got rewarded with a number of downloads. Contrary to the other fields, in the mobile app space, this isn’t what triumph looks like. It’s merely the beginning.
The actual victory is managing to keep the user engagement high by providing constant value. The app users should not end up uninstalling the app due to lack of engagement.
How do you keep the users engaged? Glad you asked! The secret to user engagement lies in the basics of human psychology. Keep giving them incentives to keep them hooked to your product.
“Having rewards in mobile apps increases user retention and app favorability. We have a study to prove it!”, says Brian Wong, the founder of Kiip and once the youngest person ever to receive venture capital funding.
Focus on providing true value to the customers constantly and incessantly and you have the recipe for a successful mobile app on your hands.
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