How To Convert Website Visitor Into A Customer?

Saima 15 Jan 2022

If you are starting an ecommerce business, you need a strategy for turning your visitors into paying customers. In the marketing world, this is known as a conversion. You’re converting your visitors from latent prospects into customers, and your conversion rate is how many visitors you convert into paying customers. Get best e-commerce website development Service that convert users into customer.

Ensure your free content offers to match your services

When you have more than one product, it can be difficult to structure your website to give the correct prominence to each one. Often you see websites with a variety of free content, but then they try to sell you something completely unrelated. This gap creates waste, as the net is too wide. At other times, the free content actually matches the paid products but the middle layer of lead magnets doesn’t demonstrate this clearly enough. Especially for service based websites, freebies are a great way to develop trust with the visitor and increase the likelihood they purchase.

Use your existing marketing automation or website engagement tool to track anonymous visitors.

This can be done by integrating the JavaScript of these tools on your website. Each time a new user visits your website, the marketing automation platform will assign a unique ID to each user and start maintaining the user profile.

Get the visitors’ consent to send web push notifications

Did you know that the opt-in/subscription rate for web push notifications is around 5-10% depending upon the industry?

Enable web push notifications so that interested website visitors can give consent by clicking the ‘ALLOW’ button & receive updates even without sharing any user identification. So, now you have a way to reach out to these potential customers.

Segment your anonymous website visitors

Segment your anonymous visitors basis the subscription date & define frequency before pushing the campaigns. The higher the recency, the higher should be the frequency of web notifications to these anonymous visitors.

Systematically A/B Test

A/B testing using professional software means the conditions are kept stable and reliable conclusions can be drawn. It involves showing different users different options and tracking the data on their engagement. If you use WordPress, then MonsterInsights enhanced with Google Optimize is the best option. Here you create “experiences” where the same URL could take the user to any of a number of different page variants. If you have enough traffic, you can support multiple different pages at once to speed up the process. Yet if your existing visitor base is small, it’s better to stick to just a version A and a version B. Once you launch the experiment, you’ll be able to see at a glance a comparison based on conversion rate. Google even calculates the probability of a certain option being the best one to avoid you needing to do the hard work with the mathematics. The opportunities are endless, depending on what your website is. For a physical product-based website, you can test out different product images to see what converts the best. You can test out many versions of sales copy. There’s the potential to go down to the most micro-level for testing. Another option is to combine A/B tests with vcita’s popup customization to find out what popup works best on each page.

Track your visitors’ location with their consent

Another important point can be tracking your visitors’ location (if they give consent), especially retail/food delivering brands promoting a localized offer. Imagine a grocery delivery brand sending a web-notification to remind about buying monthly groceries from nearby stores in the first week of the month basis the location of these anonymous visitors.

Display web pop-ups based on user’s actions and behavior

Web pop-ups tend to get a 25-30%+ click rate depending upon the context of the message. Use web pop-ups to define intervention based on users’ website browsing history & onsite activity. How? You can display web pop-ups based on:

The number of visits

For example, for a first time visitor, show 10% OFF, for a second-time visitor, show the recently viewed product with an introductory offer/discount.

Implement Live Chat

The last few years have seen the adoption of live chat by both companies and consumers expand exponentially. Companies, on the other hand, love it because it’s so cost-effective (Virgin Atlantic stated that “one live chat agent can typically do the work of about 15 customer specialists who are handling emails and calls.”)

Live chat is an excellent tool for turning visitors into customers, primarily because it allows you to intervene before an undecided customer abandons their purchase.

A key feature of most live chat software is page tracking, which enables you to create “triggers” that will initiate the conversation with a customer when their activity signals they’re having a problem with the site or their purchase. Of course, this isn’t foolproof – page tracking can’t read minds, and not every customer will accept help, even when it’s offered.

Testimonials

Testimonials are an excellent form of social proof because not only do they show that yes, other people are buying this product, but they show how wonderful other people think the product is as well

If you can bag a testimonial from a well-known face, do so (perhaps by giving free samples to industry bloggers). But if not, even a glowing review from an average Joe will still have a positive impact.

Logos

In B2B companies, displaying the logos of your current clients shows potential new clients that they’ll be in good company. Make sure to seek the permission from any clients whose logos you wish to use, of course, but if they say yes, this one’s pretty much a no-brainer.

Build a Blog

Blogs are big for your marketing. They’re another form of direct communication with your customers, and they help you build trust. Your customers have questions they need to be answered. Even as an ecommerce website, you can address customer’s concerns and pain points through a blog.

The more information and value you’re able to give them (no strings attached), the more they’ll trust you to be the best online retailer. Blogging regularly also makes your business seem active, welcoming, and trustworthy. It’s also a great place to showcase your best products in action.

Know Your Selling Point

What makes you different? If you’re like most entrepreneurs, you’ve heard about elevator pitches and how important they are. An elevator pitch is a short pitch that you’d be able to get through in a single elevator ride. When you’re selling online, knowing this pitch is equally as important as in-person.

The idea here is that less is sometimes more. Too much information can cause visitors to tune out. On an ecommerce website, people don’t have time to scroll through pages and pages of content. It’s time to really hone in on your selling point and what makes you stand out so you can quickly and effectively communicate this to customers. This is something that needs to come across in your store branding, homepage content, and even product descriptions.

Create an Email List

"Build an email list" may sound outdated, but they’re still a powerful tool for communicating effectively with your customers. Thanks to social media, many smaller companies feel they don’t need an email list. You already communicate with your followers on social media, so you don’t need any other method, right? Wrong. You don’t own your social media followers, and they can stop following you at any moment.

An email list is a direct line of communication with your interested customers. By collecting emails on your ecommerce website, you can nurture these users through the conversion process. They might not be ready to make a purchase the first time they visit your website, but they might if you email them a discount code in the near future.

If You Think People Don’t Scroll; Here Are Some Researches to Prove You Wrong!

Saima 14 Jan 2022

Not much has changed in our observations since we released our original research on the subject. Basically, users have no trouble scrolling, as long as the page is designed to accommodate it.

Because of the design of this page, we’d expect to see users not scroll. It isn’t because users of the site have something against scrolling. It’s because the way the page falls in the window, it looks like the entire page loaded.

When all the sections end evenly on the page, users subconsciously decide there isn’t anything else to look for and don’t try to scroll. Of course, if they don’t scroll, they miss important content.

People do scroll, but put the most important content above the fold. Users know how to scroll below the fold, but they don’t spend nearly as much time there as they do above the fold. Make sure that the above-the-fold area contains your value proposition, but don’t try to squeeze everything in there.

Scrolling still provides better usability than slicing up lengthy content into several pages.

If our clients are finding their users aren’t scrolling, we suggest they look for a reason beyond “Users don’t expect to scroll” and see if maybe the design of the page is preventing it. By going for that Cut-off look, they might find their users are suddenly happy to scroll.

Researches & Evidences to show you that people scroll.

Chartbeat, a data analytics provider, analysed data from 2 billion visits and found that “66% of attention on a normal media page is spent below the fold.
Heatmap service provider ClickTale analyzed almost 100.000 pageviews. The result: people used the scrollbar on 76% of the pages, with 22% being scrolled all the way to the bottom regardless of the length of the page. That said, it’s clear that page top is still your most valuable screen estate.
The design agency Huge measured scrolling in a series of usability tests and found “that participants almost always scrolled, regardless of how they are cued to do so – and that’s liberating.”
Usability expert Jakob Nielsen’s eye-tracking studies show that while attention is focused above the fold, people do scroll down, especially if the page is designed to encourage scrolling.
On mobile, half of the users start scrolling within 10 seconds and 90% within 14 seconds.
Upon reviewing the analytics data of TMZ.com, Milissa Tarquini found that the most clicked link on the homepage is at the very bottom. She also points out that polls and galleries at the bottom of AOL’s Money & Finance homepage get a lot of clicks in spite of their position.
Another eye-tracking study conducted by CX Partners confirms that people do scroll if certain design guidelines are followed
Usability studies by the Software Usability Research Laboratory show that users can read long, scrolling pages faster than paginated ones. Their studies confirm that people are accustomed to scrolling.
Jared Spool’s usability tests from 1998 tell us that, even though people say they don’t like to scroll, they are willing to do so. Moreover, longer and scrollable pages even worked better for users.

In July 2011, Apple removed the scrollbar from Mac OS X (it’s the default setting, though users can put it back). This clearly shows that people are so familiar with scrolling that they don’t even need the visual clue for it.

So to create a greater web experience for users, all we need to do is:

1. Segment key Information With Bullet Points.

Bullet points will enable the user to quickly get all the information they want: benefits, ways you solve their problem, and key features of a product/service -- all in a short amount of time. This will make your propositions more attractive and enable your user to get all the information they need. Additionally, you do not have to go the traditional route with a simple circle.

With tons of cool icons out there, you can also get creative with your bullet and help the reader further with images that represent your point. Why do this? Because it forces you to isolate the most important points you're trying to make without getting caught up in terminology or specifics.

One great example of non-conventional bullets comes from One.org. On this page, they use icons as bullets to highlight their accomplishments in a way that is easy to read. Also, notice the white space surrounding the bullets that allow you to focus on each section.

2. Use images (wisely).

People across the Internet are getting smarter and faster at judging company websites before deciding if they want to browse the site further. When they first visit your site, they can easily pick out a generic stock photo they've already seen elsewhere or that resembles the non-personal style of stock photography. Using stock photography can decrease trust and also stand out as generic and non-unique. Unfortunately, these associations carry over to your business as well.

In a case study done by Spectrum, Inc. of Harrington Movers, a New Jersey and New York City moving company, they were able to increase conversion on a page by simply replacing a stock photo with an image of the actual team of movers. They got the same increase in conversion and confidence to the page by adding a picture of their actual moving truck versus the stock photo.

3. Keep your website pages consistent

Consistency means making everything match. Heading sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices -- you name it. Everything should be themed to make your design coherent between pages and on the same page.

In order to provide your user with a beautiful experience as they navigate through your site, it is important that they know they are still in your website. Drastic design changes from one page to the other can lead your user to feel lost and confused and to lose trust in your site.

4. Use Hyperlink Differentiation

When you add a link to any page, you're saying you want the user to click there. Make sure links are easily identifiable by visual cues. Underlined text and differently colored text draws the attention of the reader and lets him or her know this is a link to be clicked on.

In a study done by Karyn Graves, she shows that the regular web user sees blue and underlined text as links and knows to click on them. Exploiting user expectations and what they already know about using the web is tantamount to success.

When it comes to hyperlink differentiation, you do not need to reinvent the wheel. Sticking to convention can be your best ally here. A simple way to test how effective your links are is to blur and remove the color from the design and see what stands out. When hyperlinking, also stop to think about the length of the hyperlink. The longer the link titles the more easy to identify they are.

Best SEO Extensions That Everyone Should Install

Saima 29 Dec 2021

SEO is a tough game. Things are constantly changing and the web is getting more and more crowded with competition.

There are three things you can do to keep up and stay on top of your SEO game.

Make sure you keep getting better at it.
You need to ensure you have the right tools for the job.
You need good clients to pay the bills.

We’re going to focus on the tools – not just any tools but extensions of the one tool we all use most regularly.

Ubersuggest

Ubersuggest is a SEO Tool from Neilpatel that offers a variety of SEO Features. Using ubersuggest Chrome Extension we are able to get Keyword ideas, Volume, CPC, Keyword Difficulty, competition data, Domain Authority, Backlinks Data and more. Another cool feature about this SEO tool is that we can use it for our youtube Optimization also.

The LRT Power*Trust

LRT Power*Trust – are you still looking for the Google Toolbar PageRank replacement? Well, you can stop now. This powerful little extension from the Link Research Tools team in Austria does a great job at replacing it. It will assist you in assessing SEO LRT Power*Trustmetrics on-page, domain and top domain level. The LRT Power metric evaluates the strength of a page based on the number of links, while LRT Trust measures the trust of a webpage.

SERPTrends SEO Extension

SERPTrends Chrome extension helps to get dynamics on Google, Yahoo & Bing SERPs. Meaning that we are able to get each and every detail about a specific page in just a click such as Traffic details, SEM Traffic details, similar sites, Performance & More.

Impactana Content Marketing Toolbar

Impactana Content Marketing Toolbar – Impactana divides social metrics into ‘Buzz’ (essentially social media likes and shares) and ‘Impact’ (in other words – links, comments, views and downloads). This is a fantastic tool for any content marketing research, because you can get a quick performance overview for any page you visit.

SEOQuake Chrome Extension

One of the most used SEO Extension with 7,00,000+ Installs. It is one of the Free Tools available for SEO Professionals to Manage Keyword Density report, Keyword Difficulty Estimations, Keyword position, SEO audit, social statistics, Technical Audit, Meta Data, Backlinks & Compare Performances. Also we are able to get insights about Google Index & Cache data. It can be used in just a click, all we need to is install the above mentioned extension to our Browser and pin it. Once you search any query in google search automatically it starts functioning on its own.

Majestic

Majestic Backlink Analyzer – this one is a classic and one of the best extensions for quickly evaluating the approximate number of links pointing to any page, domain or a subdomain you are viewing. In addition to link count, the Majestic extension also shows you their Citation Flow and Trust Flow, which are similar, in principle, to LRT Power and Trust metrics but represented as a score ranging from 0 to 100.

Ahref SEO Toolbar

Ahref SEO Toolbar Chrome Extension, a All in one SEO Tool helps to pull out on-page SEO reports, broken link checker, Canonical URL, Word count, redirect tracer, and country changer in just a click. Not just a simple tool we are able to do Complete website Audit & Competitor analysis with Paid Subscription.

Detailed SEO

Free Site Auditing Tool with detailed reports on each SEO Element. As the name itself indicates Detailed SEO, it shares data in detail. Using Detailed SEO Chrome Extension we are able to pull data like Meta Tags, Heading tags, Meta robots, canonical tags, internal, External links, OG tags, Schema Markups & More.

Ayima Redirect Path Checker

Ayima redirect path checker – is a very cool extension that lets you see the URLs your browser has visited on its journey to the current page on display. This is very useful to help identify redirect chains and the like.

Link Redirect Trace

Link Redirect Trace – another good redirect path extension but with more options. In addition to the redirect path, LRT Link Redirect Trace will also show you LRT Power*Trust metrics and the backlink count.

MozBar

Mozbar, one of the most widely used tools by Many Experts with 8,00,000 Active installs. Using mozbar we are able to perform domain analysis, Domain authority analysis, Page Authority, Keyword Difficulty & SPAM score in just a click. This all in one Toolbar also helps compare link metrics, Find and highlight keywords & Export SERP analysis details to a CSV file.

Page Analytics

Page Analytics is an official SEO Extension from Google with 7,00,000+ Active installs. Using Page analytics tools we are able to see how customers interact with your web pages. User Click data, Pageviews, Unique Pageviews, Avg time on page, Bounce Rate, and %Exit Number of active visitors & More.Since it is an official tool from Google, we can use our Site analytics account in simple steps.

MozCast

The Mozcast extension will let you see the Mozcast temperature directly in your browser. This is quite handy for instances when you have forgotten to check the SEO ‘weather’ in the morning. Don’t let the next Google algorithm update surprise you!

SEO Info

All in one Free SEO Extension for SEO professionals Helps to understand issues as you navigate pages, performance data, AMP status. Some of the Cool Features of this SEOinfo Extension are Automated checks and validation, on demand checks and validation related to Technical, content & Site issues.

SEOStack Keyword Tool

Keyword Research can be more easy and fun with SEOsteak. It is a Free Chrome Extension that helps to find long tail keywords quickly and easily. We are able to manage our content marketing strategy & find long-tail keywords in just a click. Another cool feature about this Tool is that we are able to get keyword suggestions from multiple search engines and export them to a CSV file.

Meta SEO Inspector

Meta SEO Inspector is a Free Chrome SEO Extension aimed to inspect the meta data inside web pages, find issues and get advice to fix them. We are able to get insights about meta tags, structured data , the canonical attribute, the no-follow links, header hierarchy and so on.

Get the Best Digital Marketing Service and bring your website #1 ranking on Google.

Is WooCommerce Suitable For A Sustainable eCommerce Business?

Saima 22 Dec 2021

Let’s take a look at the main features of WooCommerce:

Secure cart with a variety of payment methods (including PayPal and Stripe)
Uses custom theme for WordPress (Storefront) designed to create an easy-to-navigate store
Tax automatically calculated
Easy stock management
Includes mobile app for on-the-go store management
Many extensions available

Get the Ecommerce Website Development Service at very cost-effective price.

What Is WooCommerce?

WooCommerce is one of the best eCommerce plugins for WordPress. It is a free amazing tool that will help to create and manage an online store in a very simple way. It offers a great range of features such as secure payments shipping, inventory, and tax management, that will turn the whole process into a child’s play while keeping it professional. Keep in mind that WooCommerce is powered by WordPress, therefore your data is owned exclusively by you.

Currently, WooCommerce powers about 93% of WordPress online stores and has almost 82.5 million downloads. These numbers speak for themselves, proving that WooCommerce is the best ecommerce WordPress plugin that combines usability with professionalism.

Magento, WooCommerce, and OpenCart are shopping carts that encourage purchase by a customer. A shopping cart is a piece of software that facilitates trade on an e-commerce site. A myriad shopping cart services are available in the market these days and some of them stand out in terms of performance and reliability. Read on to how which is the best shopping cart and the reason for it.

WooCommerce VS Magento

Here are the main differences between the WooCommerce and Magento:
WooCommerce is built for WordPress, whereas Magento isn’t
WooCommerce is fairly simple to use for beginners, whereas Magento requires more work
WooCommerce requires extensions for marketing tools, whereas Magento has some built-in
WooCommerce has an easy-to-understand knowledge base, whereas Magento is a bit more difficult
WooCommerce has a mobile app, whereas Magento doesn’t
WooCommerce has basic inventory management, whereas Magento is more powerful

Which is Better?

We’ll take a look at each category to see how they stack up against each other.

Inventory Management - Magento has this one – advanced inventory management makes it simple to manage a lot of stock, even if it’s in different locations.
Storefront - They’re about even, we think – with the right themes and extensions, you can create beautiful storefronts on both platforms.
Shopping Cart - Magento wins this one, as they offer a lot of payment options, with built-in tools to make the customer’s shopping experience as quick and smooth as possible.
Marketing/SEO Tools - Magento wins this one again, as it has some tools built into the platform. While WooCommerce has a lot of great marketing tools, you’ll have to download extensions to get to them.
Analytics - Both platforms offer a decent analytics dashboard, however, it’s easier to use the analytics provided by WooCommerce.
Integrations - Again, they’re both about the same here – there are so many extensions available for both platforms, which is great.

WOOCOMMERCE VS OPENCART

Among various shopping carts, the two choices that have been put in heated debates for a long while are OpenCart vs WooCommerce. Both are powerfully designed to deliver a decent shopping cart experience and both come with their ins and outs.

WooCommerce:

WooCommerce is the best eCommerce for WordPress that converts WordPress websites into online stores.

It is a free and open-source platform that is the best choice for beginners and those familiar with WordPress.

You can install plugins to add functionality and improve the scalability of your site. And there are a large number of themes specifically designed for WooCommerce.

It is a customizable and flexible platform for online businesses and is suitable for any size of business.

OpenCart:

OpenCart is another open-source eCommerce platform and older than WooCommerce. It is suitable for beginners as it has an intuitive interface that allows you to set up eCommerce stores quickly.

There are many plugins and extensions, but the number is less than WooCommerce. It supports multi-store channels and allows you to manage them in one place.

Unlike WooCommerce, you do not need to have a website before using OpenCart. While it is a powerful and easy-to-use platform, it lacks customizability, performance, and variety.

WooCommerce vs OpenCart: Which is Better?

1. Customization - Both WooCommerce and OpenCart are open-source and customizable, but there is one significant difference.

WooCommerce is a fully customizable platform that is suitable even for beginners. Customizing WooCommerce websites is easy with plugins with just a few clicks. For example, you can easily create beautiful landing pages in no time.

Meanwhile, OpenCart is a bit rigid in its operation. In other words, it is not beginner-friendly. You need professional help to customize and scale your online store.

Therefore, we have to side with WooCommerce here as it offers countless options with easy customization.

2. Themes and Design - WooCommerce offers thousands of pre-made themes and designs, both paid and free. With it, you also enjoy the additional functions of WordPress and thus can also use the themes created for it. You can also customize the themes according to your liking.

OpenCart also offers a wide range of themes and designs, though it has a bit less. However, when it comes to customizability, OpenCart is pretty inflexible. It is not beginner-friendly. So you need to hire developers to make changes in themes.

Therefore, WooCommerce is clearly the winner in this round because it is easier to work with than with OpenCart.

3. Scalability - OpenCart is a database-driven store platform. So it is theoretically infinitely scalable as long as your server can support it. You can add as many products and categories as you want.

It also supports multiple stores. You can set up individual stores in a single OpenCart instance and have them all run independently while still can manage them from a single dashboard.

Theoretically, WooCommerce is also infinitely extensible as it is a database-driven store platform, too. It has the same option to add loads of products and categories as long as your server can support them.

Even so, WooCommerce does not have the same ability to run multiple WooCommerce stores from a single instance. This will require individual management for each store.

In short, the ability to launch and manage multiple stores from a single instance makes OpenCart an easy win here.

SECRETS FOR SUCCESSFUL MOBILE APPLICATION

Saima 22 Dec 2021

SECRETS FOR SUCCESSFUL MOBILE APPLICATION

Market Research

The first and, potentially, most important part of creating an app. Think about it, what is the point of creating every detail of a project only to find out someone else is already doing the exact same thing in the exact same way; remember great minds think alike and you’re not the only one in this world.

Start with the question, “What is it that makes my app different?” This can be a thing of values, a unique algorithm, unique logo, anything really that can distinguish yourself from competition. Some people have had success in their marketing ability alone.

Do a simple search on some of the keywords your app might be listed on Google or within the app stores. Check out the competition, if any, to see who you are up against. The more time your spend on research the more you will know your purpose, direction, and goal for your application.

Coming Up With The App Idea

Getting started is often the most difficult leg of any journey and entrepreneurship is no different. The start of a successful product journey always starts with a problem that needs to be solved. Identification of the problem and conceptualization of the app as a solution to that problem is the key to the development of a successful mobile application.

Having an app idea isn’t enough. You need to be passionate about it as well. Building a business requires a significant investment. The journey is full of ups, downs and unexpected turns that may require you to pivot. You will only be able to weather out the obstacles and emerge victorious if you are passionate about the idea in the first place.

The idea can stem from your own experiences or from your observation of other’s experiences. Once you have identified the problem, start digging at it. Try to identify the causes and hypothesize the ways you could address the issue and provide a solution.

Your app should be aimed at solving the problem while making the life of the customer much easier, more productive and should leave them feeling amazing!

The competition in the app market is fierce and the chances are that you likely won’t get the first mover advantage. Existing solutions to the problem identified may already exist.

A number of successful apps today weren’t the early innovators. Similar applications already existed but still they succeeded because they managed to provide more efficient solutions to the users.

The most relevant example that comes to mind is that of Clear. The beautifully designed app entered a cluttered market filled with other to-do list apps that had a hundred different feature offerings.

The insight behind creating this app was that the user when creating a list of things to do just wants to create that to-do list. How can it be made simple and quick for the person to record their lists or thoughts?

Your idea doesn’t need to be complicated or have a complex solution. Instead, work on a solution that simplifies complex ways to solve a problem.

Clearly Define The Purpose Of The App

If users don’t understand the purpose of the app, they typically won’t be interested in downloading it. Those who use apps on their mobile phones do so because they know the app will be useful, entertaining, or otherwise serve some definitive purpose.

Know Your Target Audience

If you create an app for women, you need to understand what would interest a woman in that particular app. If your app is for teens, you’ll need a different marketing strategy than you would use for adults. Even within these groups, there are smaller target audiences, for example, your app might be for professional women versus stay-at-home moms or for men who work out versus an app used by men looking for a job. As with any other product, you need to know your target audience before you even begin conceptualizing your product.

INTUITIVE NAVIGATION

If the workflow is how you’re moving from page to page then intuitive navigation is the specific details of how you will get to other pages on each page. Sorry about the tongue twister there, but paying attention to the details is what will allow anyone to create great, intuitive navigation. Where is the placement of individual buttons and I don’t mean the menu sitting at the top. What if, depending on your content, it was better to have a pop-out menu due to so much being on the page or the interactiveness was disrupted by top bar navigation. This also entails other internal app links; placement of internal links can help with the initial discovery of various features of your app. Imagine someone didn’t understand the full functionality of what your app did. How long would it be before they stop using it altogether?

Spend time on the structure of your app because you want to make sure your user can get to their destination as quickly as possible without having to think about where they need to click next. Considering using icons instead of text-based navigation? Do your research on the most widely known icons. If you’re trying to create custom icons to represent your app elements do some user testing first to make sure they are relatable.

Keep It Simple

The appeal of apps is that they’re simple and direct, and easy to use. An app should provide value to the user but don’t assume it should work the same as an entire computer program. Keep it simple and it will be more useful and appreciated.

Know How To Work With A Developer

If a developer is applying your idea and creating your app, be sure you have it in writing that you own the source code. This will ensure you keep your idea and application even if you change developers or decide to improve the app down the road.

Be Ready With A Marketing Plan

Because there are so many apps on the market today, you need to be ready to market yours and make it stand out. Simply adding it to the Apple store or putting it online is not enough; you need to market the idea and the concept of your app aggressively in order for sales to be successful.

Validation Of The App Idea

In the insanely competitive market, a day gone is an opportunity lost so the drive to move fast is pretty high. It’s intensely tempting to start working on developing your app as soon as the idea first strikes but validating the concept before getting started with mobile app development is extremely important. The validity and viability of your idea are the first indicators of your app’s success.

Is it just you who feels there is a need or have you actually validated the need for your product among your target audience? How many people, unknown to you, have you walked up to and asked questions that may lead up to them articulating the problem that they’re facing. Would your target audience be willing to move to a solution that you are working on?

The key to building a successful app is to find the product-market fit. What this means is that there really is a need for your product in the market and that customers will be willing to give up whatever they currently are using to download your app.

Speaking of the target audience, knowing the target demographic your product is aimed at helps in answering the how’s, who’s and the why’s of your idea providing better clarity in the long run.

Documenting the demographic metrics such as age, gender, location, interests, etc. helps you formulate buyer personas of target users which plays an important role in the marketing strategy for your app.

Designing The UI/UX

The user experience and interface design need to begin with wireframing and prototyping. A wireframe is a visual blueprint that outlines the framework of the app. Wireframes and prototypes need not be too fancy.

A simply sketching out the app framework on a piece of paper may also do the trick. In case you do want to go that extra mile, there is no dearth of easy-to-use prototyping tools that you can choose from.

Such workflow helps you brief your designer and developer to create the app, while giving you a great deal of clarity.

The UX design of the app plays an important role in determining the kind of experience app users have. Focus on an aesthetically pleasing design for stellar user experience. Following the mobile app design fundamentals for user interface design enhances the chances of your product being successful on the app store.

Ensuring User Engagement

Your mobile app managed to get the attention it deserved and you got rewarded with a number of downloads. Contrary to the other fields, in the mobile app space, this isn’t what triumph looks like. It’s merely the beginning.

The actual victory is managing to keep the user engagement high by providing constant value. The app users should not end up uninstalling the app due to lack of engagement.

How do you keep the users engaged? Glad you asked! The secret to user engagement lies in the basics of human psychology. Keep giving them incentives to keep them hooked to your product.

“Having rewards in mobile apps increases user retention and app favorability. We have a study to prove it!”, says Brian Wong, the founder of Kiip and once the youngest person ever to receive venture capital funding.

Focus on providing true value to the customers constantly and incessantly and you have the recipe for a successful mobile app on your hands.

Get the cost-effective app development service by risians technology. Risians Technology is one of the best app development companies in Dubai. We have certified times who have decades of working experience in the different industries of application, by using their experience we provide customer-centric mobile applications for your business. To get a free consultation from our expert application developer contact us now.

Risians Technology Blog

How To Convert Website Visitor Into A Customer?

Saima 15 Jan 2022

If You Think People Don’t Scroll; Here Are Some Researches to Prove You Wrong!

Saima 14 Jan 2022

Best SEO Extensions That Everyone Should Install

Saima 29 Dec 2021

Is WooCommerce Suitable For A Sustainable eCommerce Business?

Saima 22 Dec 2021

SECRETS FOR SUCCESSFUL MOBILE APPLICATION

Saima 22 Dec 2021

Let's do this!