Why is Backend development important?

Mr. Faizan 24 Aug 2021

Often business owners give importance to frontend development and neglect to think about backend development. To create a website developers have to focus on both frontend and backend development. The frontend codes are visible on the website for the visitors, normally the frontend creates the interface via which the application interacts with the website visitors. Backend Development deals with the application, database, and server. The backend interacts with the server to deliver the application to the users. The server, application, and application make important and complex backend coding.

If your backend is not strong then it’s obvious your frontend will fail. The backend takes care of all the interaction with visitors, website database and calculates the matric that is required to keep consistency in performance. The developer handles the actual and important coding in the backend. Poor backend support is the main cause of the errors, run slow, crashes, etc.

Basics of Backend Development.

To develop good backend support We should have good practice on the following languages.

Python - it is a programming language that is easy to read for non-coders.
Php - Php is a popular programming language, it has an extensive developer community. Popular cms are managed by PHP like WordPress, Drupal, etc.
Ruby - Another popular programming language that helps in excellent website performance and is also used for distributing servers, calculating data, and code logic business.

Importance of Backend Development.

Alternate Facilitates of Data - The backend includes main three parts database, software, and internet server. To access the website interface we required a login ID and password. The login Id and password are given by the validated person. All the information is saved in the backend by the backend code. Backend brings the information to present the data in person interface for displaying to the person.
Runs in Numerous Environments - In these digital days, Often companies deploy internet functions and websites in a variety of environments. For example, Some companies preferred to run websites on the internet server and others preferred to deploy internet functions within the cloud. To improve enhanced efficiency and scalability many companies mix each internet hosting. The programmer distributes the workload into different machines to make a website fast. The number of hosting environments makes it important for the builders to customize the backend of internet sites.
Give Utility to Every Frontend Performance - It’s important for the programmer to jot down the backend code so that they can easily add utility for good frontend performance.
Application Logic - Nowadays programmers keep separate user interface and application logic to make development and maintenance of the website. It includes the application infrastructure components and the domain, and also works on the routine data processing that is required by each business. The backend has its own application logic and developers must focus on the backend so that they switch smoothly and easily from one frontend to another. Also must make multiple user interface access on the same logic applications. /
Impact on the User Experience - Good user experience is important for the popularity of the website. User experience is identified by the website and website performance is impacted by the good backend codes. If the backend has any issue then it will affect your website performance and you can see the website crashes, running the website slowly, and similar performance issues. Poor quality code and structure of the backend may be attacked by malware and security attacks.

It is very important for the developer to write back code and design code of structure seriously so that the website can perform effectively and select the right programming language and framework that meets all needs of the project. Backend code drives a rich user experience without any interruptions.

Roles and Responsibility of the backend Developer

Understand the goal of the website and present the right solution.
Securing all the information and data storage. As per future requirements, we can make changes seamlessly
Mange and integration of API keys
Organize the logic system which works across all devices.
Cloud computing integration.
Should have skill and knowledge to solve system-related problems and implement algorithms.
Manage web server technology.
Building backend server framework.
Programming language for the server-side.
Development and maintenance of CMS.
Creating Backup
Provide a report with the help of analytics and statistics.

Conclusion

For businesses, having a website has become essential. So hire the best development company who should have enough power to manage your project. Don’t avoid the backend and also frontend both are very important for good website performance and also to gain online user trust and belief. A good-performing website is very important to generate online sales and leads to make new potential customers.

How to increase website traffic organically?

Mr. Faizan 22 Jul 2021

It’s a challenge for every business owner and Marketer that when someone searches related to their products and services then they land on their website instead of the competitor’s website. People love to use search engines, especially google to get information about anything. According to the survey, 70% of people prefer to visit websites organically instead of promotional ads. If you don’t have good knowledge about search engines guidelines and search engine optimization (SEO) then you should hire a digital marketing agency for your websites otherwise you will either harm your website or get penalized on the search engines.

In this post, we are going to share proven ways to drive organic traffic to your website.

Write Optimized Content For Users:- Often websites owners optimized their websites for the search engines especially for Google to get a higher ranking. They don’t focus on optimizing content for the users and forget the search engines metric that defines the user behavior like, dwell time, user retention, no. of users visit and etc. By using these matric search engines identify that website is helpful and not for the users. Search engines love to give a high rank to those websites that fulfill the user query.

Now one question would arise in your mind. How to ensure users? Before publishing an article, we should understand our targeted audience and serve the informative educational in-depth user friendly content. We should write a proper article that covers the full topic and help the user. If you think that posting the longest article rank fast in google then you're wrong. Content should be easy to read, informative, and cover all points of the topic so that they get rank fastly. We have to give first priority to our users and then to search engines and both are important.

To bring traffic to the website, Always write for that topic that is searched by the user. If you select that topic that has no search volume then you will not get traffic. For example - We have two topics: first “ABC” and the second is “XYZ”. ABC topic is searched by the online users and XYZ topic is not searched. Then tell me on which topic you would like to write, of course, ABC.
Target The Long Tail keywords - Long tail keywords are a combination of 3,4 and more word keywords that define the user action like purchasing, and others action.

Mostly, Long tail keywords have low search volume and competition but it’s more conversable keywords in comparison to short-tail keywords. By targeting long tail keywords you can rank easily and drive quality traffic. If you are not targeting then you are losing high-quality traffic. Find the relevant long-term keywords and focus on them.
Don’t Make On-page SEO Mistakes - Some people have smith that SEO is dead but SEO is not dead. SEO (Search Engine Optimization) is the best way to get a long term rank on the search engines and drive good traffic continuously. If you got rank by SEO then you are generating passive organic traffic on your site for a long period.

While posting an article often people make some following mistakes in SEO.

- Not Provide Image Alt Tag - Alt tag helps search engines to understand image intent and is beneficial for the ranking in the search engine image section.

- Poorly Optimized Title And Description - Giving proper title and description is very important. It provides information to search engines about the context of the page and is very beneficial for ranking. When users search on google and another search engine first they see the page title and description on the result page and then decide to visit the page or not.

We have to provide an attractive and interesting title description related to the webpage that encourages the user to click so that you can increase CTR (Click Through Rate). CTR plays an important role in ranking because its effects on the ranking.

CTR Formula = clicks ÷ impressions.

The best length of the title is 50 - 60 characters and the description 130 - 160.

- Poor Quality Internal And External Link - Never use the irrelevant anchor tag (use of the word to put link) to give an internal or external link. It can decrease your ranking and page authority. For example, your anchor tag is the best shoes for male but it has a doctor website link. It helps the search engines to identify how a page is related to others and improve the page authority.

- Give proper Heading Tags - Use H1, H2, H3, etc in heading to make your content more understandable and readable for users and search engines. To optimize your heading tags try to use keywords.

- Featured Snippets - In 2016, Google introduced the featured snippets to help search bots or spiders to understand the context of the page and answer the query on the search result page. It’s also called Schema Markup. Featured Snippet is used by google not users. By adding featured snippets we increase the traffic and ranking in google. So check your website to see if you have added a featured snippet or not. If not then add ASAP.
Loading Speed - If your website takes a long time in rendering then the user will leave your site which leads your website bounce rate towards grow. A high bounce rate is a cause of dropping ranking and traffic. Make sure of the Images, files, website layout are correctly optimized so that your website loads fast.
Quora - Quora is a world-famous online place where people gain and share their knowledge and experience. It’s a great asset to drive high-quality traffic to a website. Thousands of people visit quora in a minute.

Now, you are thinking about how we can drive traffic from quora. It’s very simple: you can give answers to the questions and create your own space.
To find a good question see the below image.

Before start writing, you have to see how many people are following the questions to know the Answer.

Choose the question which has the most followers so that you can reach thousands of people by giving one answer.
Stay Active on Social Media - Stay Active on Social Media - We often sign up on social media but do not stay active on social media. Social media is one of the best methods to drive traffic, develop community and make new contact related to your business.

We have to develop your presence on social media websites like Facebook, Linkedin, Instagram, Twitter, and Pinterest. We should post and share regular content which helps us to bring good traffic. Infographics, memes, and funny images are the best way to get posts viral on social media. In reality, mostly funny and memes drive the traffic from social media and also give an opportunity of getting viral. Once your post gets viral then you can’t expect how much traffic you can get. Stay active and post good quality content on social media.
Video Content - As you know creating and recording video is not hard and tough work by using technology. Text content is good but if we add a video to our content then our content will become a magnet for the users. Video Content is a good asset to attract new users and increase user spend time as well. As per SEO pro advice, video is the best way to grab the new user and their attention.

After google, youtube is a second platform where people search their queries. Youtube is a good source to drive quality traffic to your website. By targeting keywords on youtube you can rank your video and also have a possibility in google. For many search terms, Google shows youtube videos in search results. Search terms like “how to connect the phone with tv”, “How to edit videos on iPhone”, etc.
Join Online Forums - An online forum is a site where people share their knowledge, ask a question, experience, Solely make friends, and Promote something. An online forum is the best-proven way to meet your targeted audience easily and bring them to your website. Find the good forums website and join them.
Post Regular Content - Try to post consistent content without losing quality. More quality content builds positive trust and belief in the eye of search engines (Especially Google) and website users. More quality content forces the user to visit your site again and again, which increases the no. of user retention that is the biggest reason to increase your ranking and website authority.

Conclusion

As we think bring traffic organically is difficult, But it’s not true. fascinated website structure and quality content is key to increasing organic traffic. Quality Content means that content fulfills the visitor's query. To bring the traffic you have to work on the aforementioned ways, we know that it's a time taken process but we have to work for quality traffic. Understand the audience, find the low competitive keywords, understand the intent of keywords and then post the content that fulfills the user query. If you follow this then you will definitely get tons of traffic organically.

Best Free Keyword Research Tool

Mr. Faizan 18 Jul 2021

A keyword is not just a word that is searched by the user. It’s the primary thing that we have to find before starting any online campaign which is called keyword research. Any digital marketing campaign depends on the right keywords. We usually hear content is king, we agree content is king, but we can’t write apt content without using good keywords. With the help of keywords, we target an audience to promote our products and service. Keywords play a vital role between business and customer as a link between both business and customer. Right keywords help us to reach the targeted audience and also help our targeted audience to reach us.

Initially, businesses can’t afford the paid keywords tools, Today we are going to share the best keyword research tool which helps you to find the best keyword for your digital campaign. Before starting let take a short look at Keyword.

What Is a keyword?

It’s a word and group of words that we search on the internet. It may be anything like a question, single word, phrase, sentence, topic, etc. With the help of keywords, search engines, we understand the intent of the user and present the relevant result to full fill the user requirement.

Best Free Keyword Research Tool And Use

Google Adword - Google AdWords is a Google platform where we run the Google ad campaign. To use Google keyword planner, we just need only Gmail ID to log in to Adword. After logging, you will see a screen where you have to click on the switch to expert mode as we mention below.

Now, you have to set up your Adword account. Once you have done your screen will appear like the below image and follow the mentioned steps.

By using these steps you will find the Google keyword planner.
Keyword surfer - Keyword surfer is a 100% free Google extension to find keyword search volume. It’s the fast way to find the keyword and relevant keywords search volume.
Uber Suggest - Uber suggest is also one of the best keyword research tools. It’s liked by the SEO’s because it provides SEO Difficulty, top raked pages, and other important information. which is very helpful for the SEO campaign. Ubersuggest is the best tool to find top-ranked keywords, web pages, sources of the traffic of the competitor websites.

Uber Suggest is not a free tool but it provides three times free searches in a day
Keyword Shitter - Keyword Shitter is also a free good keyword researching tool. In this, you have to enter your product and service name and click on the start job button then it will start showing relevant search terms. You can filter the keyword by using a filter.
Google Trend - Google Trend is also known as the house of Google. By using google trend we can find the trending keyword and topics related to your industry. It also shows the keyword relevancy in the market. It’s most useful to identify the changes in the search pattern of the keyword.
Answer The Public - It’s is a prominent tool because it provides the prepositions, related searches, questions, alphabetical results. It gives full insight to understand how users can search a keyword in a different way. It’s very helpful to understand the intent of the keyword or topic that help alot in writing content that’s why content writer prefer to use this tool.
Ahrefs - Ahrefs is one of the trusted and expensive tool that allows us to find all the backlinks and traffic from the particular link on the competitor site which very helps full to find the source of backlinks.

It also provides keywords research option and allows the free users to use the keyword planner but you get only 150 ideas for the keywords. Interesting thing is that you can find search terms for particular search engines like Google, Bing, YouTube, and Amazon.

For the first ten keywords, it shows the KD (Keyword Difficulty) score between 0-100 that define the ranking difficulty.
Keyword Sheeter - It provides thousands of keywords suggestion from Google. If you want thousand of keywords ideas quickly then it’s a perfect tool. It shows 1000 ideas approx in a minute and you can download free of cost.

Here you can add positive and negative filters but they don’t provide the volume and trend.

Keyword researching is very important and crucial process. You can easily find good keywords by using free tools but it is time-consuming process and time is money. To get better keywords and get them ranked in Google you have to hire an SEO company in Dubai to making the right impact.

Top 10 E-Commerce Website Design

Faizan 13 Jul 2021

If your business is not online then you don’t exist in the world for online shopping or E-commerce. According to the survey, people love to shop online instead of going to market and shop. Walmart's online sales increased by 97% and Amazon’s sales increased by 40%.

Make your business online and sales your product. Today we are going to share the best top 10 e-commerce website designs.

When you start selling your business online, you should ensure who you are and what your website represents. That’s why website design is a more important thing. The E-commerce website is an online store that allows you to manage your sales, products, and payment gateway.

Starting an e-commerce business online is not hard but selecting the perfect design is not easy. You should select the best e-commerce website design among the large no. of the design, design should generate a good user experience. The best e-commerce design depends on several factors.

Guest signups
Intuitive navigation
Search bar
Utilize simple website design
Good experience for mobile shoppers
Easy checkout process
Easily add and remove products.
Design as per the industry in which you are in. , etc.

There are plenty of factors that you have to determine while creating eCommerce websites. Website Design builds reputation, relation, and emotion with you and your online customers. That’s why I would like to recommend you hire a web design company in Dubai.

Generally, People think that we just need an e-commerce website to sell our products online, they don’t focus on the design, color theme, and packing of the products, but this is wrong. Having an e-commerce website is not a way to sell products online. Having well designed, good color theme website is an appropriate way and can give you good results.

Fascinated cool website design is a very important factor for online success and marketing campaigns. Good design and an outstanding color palette increase the value of your business products. People love to see well-designed and colored things. If you don’t present your website well designed and excellent color palette then you are wasting your time, money, and efforts.

Either you are about to build a new website or redesign your current website. Here is the list of the top 10 e-commerce websites in Dubai, UAE that guide you about it.

Top 10 Design of the Ecommerce Websites in UAE.

Elgrocer.com
Next.ae
Levelshoes.com
Jumbo.ae
Ubuy.ae
Giftdubaionline.com
Giftbag.ae
Shoemartstores.com/ae
Gadgetby.com
Lialijewellery.com

Here is the top design that you should explorer before designing your website. You can google the industry of your product and get ideas. If you want to get advice from the expert then you can feel free to contact Risians Technology. Risians Technology is a leading web design company in Dubai, they have successfully delivered 100+ e-commerce, business, real estate, etc websites to their UAE clients.

Why is mobile responsive web design important?

Faizan 01 Jul 2021

As we know well, mobile users are increasing rapidly because people prefer to use mobile for gaming, movies, apps, social media, and websites. It is important for the business to be mobile-friendly and responsive on all devices.

Responsive design helps you to solve problems. It can render perfectly in small and large screen sizes so that users can access the website easily from any mobile device. It is a major ranking factor of the search engines. Because of these reasons responsive design is important.

Note:- DON’T BE CONFUSED BETWEEN THE WEBSITE RESPONSIVENESS AND USER FRIENDLINESS.

Hire the Prominent Web Design Company In Dubai

What is responsive design?

In simple terms, responsive design resizes the content, images, videos, and other elements as per user screen size. The website renders perfectly on the user device by the responsiveness that delivers a good user experience and enhances the spend time of users.

Responsive is also known as RWD design. It works via CSS (Cascading Style Sheets) and includes the viewport and media query. We use various settings to provide several style properties so that webpage and website render perfectly on the user device Whether the user device is a mobile, tablet, and phone.

Major reason why website responsiveness is important?

Low Maintenance Cost - Development of the Responsive website cost is a little bit expensive but it’s low compared to the two versions of the website.

The maintenance cost of the responsive website is low in comparison to the two separate website maintenance costs.

In this, we can easily add new pages and add new content to the existing web pages but if we are managing two different versions then it will become time taken and expensive.

It saves our time and allows us to focus on other important areas of the business. You also can add valuable, engaging content to enhance the user experience of the website and help you drive more traffic to your website.
Increase Mobile User Traffic - In past, Businesses used to build two versions of the website, one version for desktop users and the second version for mobile users. Many businesses still do this which is time and money-consuming.

But now you can create one responsive website that is perfect for all devices. As I wrote above responsiveness is the major factor for the website ranking. If website ranking is increased then visitors also increase.

The major thing is that it increases the no. of retaining mobile users when they search for the service which you offer because they remember the last time we visited that site and the site was easy to navigate and responsive.
Render Perfectly On Any Screen - Another advantage of having a good responsive website is that it can appear perfectly on any size of the screen of all devices. No need to create two different versions of the website. It can adjust your website as per the user device screen. By doing this, you can stay one step ahead from your competitors.
Seamless User Experience - Generally, we think our website appears properly on tablet and mobile devices as it appears on the desktop but it’s not true. Unresponsive web design distorts the way of appearance in tablet and mobile devices. Content appears wider than increase, the huge size of the font, images, buttons, and other elements which become a pain for the visitors.

After getting this experience your user will retain it on the website. I think they never come to a website.

Always create your website responsive so that it provides a good user experience. Users easily navigate to the website and they convert the visitor to the consumer.
Help In SEO - According to search engines, website responsiveness is the ranking factor because it delivers a high-quality user experience. A high-quality user experience increases the dwell time that boosts the website ranking. Google recommends responsive website design and it improves the SEO efforts.
Online Shopping With Mobile - Online shopping is easier than offline shopping. In offline shopping, we have to drive the car to visit the shop and market. But in online shopping, you can buy at your home without going anywhere so tell which option would you like to select, of course, online shopping.

According to the survey, 80%, people do shopping on their mobile phones. If you are selling products and services online then you can assume how much business you are losing just because your website is not mobile responsive.

We hope now you can understand the importance of responsiveness. If you need any help regarding web development, design, and digital marketing you can contact us.

If you are looking for a web design service or to make your website design mobile responsive then you have landed at the right place. Risians technology is the leading web design and development company. We have a top player team in this industry, and our team is always ready to help you in design, development, and digital marketing. To get free consultation contact Risians Technology.

Risians Technology Blog