Step By Step Winning Brand Development Strategy

Mr. Faizan 12 Sep 2021

When we hear about the brand we start thinking about the logo, banner, etc automatically. But the brand is not about logos and banners. A brand is a valuable asset for a business. It doesn't matter in which business industry you are in. Developing a strong brand strategy is a major task and it’s not easy to create a strong strategy.

What Is Brand?

A brand is one of those words that we use in business and marketing but not everyone understands it. A brand is not about design, logo, and banner. A brand is like an identity of the product and company for those who have experienced the product and company service. A brand is a recognizable asset that calls up the feeling. A brand name lives in the mind forever of the people who have consumed the product and service.

Why is Branding Important?

Differentiate business from competitors - It communicates with the consumer, how are you different from others, and what you stand for.
Allow You To Win Loyal Customers - Let’s take the example of an apple. You use Apple products and satisfy with the apple products. In the future, when you need a new device where you would go to buy a new device, of course, Apple store. You would not waste your time visiting another device. A brand is the strongest asset for your customer retention.
Charge Higher - A good brand builds great value and fans. Fans willingly pay more thoughtlessness product is good or not.

Develop A Winning Strategy For Your Brand.

Your Business strategy - A strong and differentiated brand helps us a lot to grow business easily. First, you have to identify in which industry and why you are in? While developing a business strategy your brand will be your context. If you are clear about where you want to take business your band will help you.
Understand and identify your targeted audience - If you think everyone is your audience then you are doing a big mistake. You have to identify the potential audience for your business and only have to focus on them. If you focus on a narrow audience then you can grow your business fastly and easily. Targeting a less narrow audience reduces your marketing efforts and saves time and money. As per world marketing gurus, Successful businesses show high profit and customers because first they define the narrow audience and perform marketing efforts to grab them.
Brand Position - Now you have to consider your brand position. Brand position with professional service is known as marketplace or market positioning. Why are you different from competitors and why will your targeted clients choose your product and service?

Brand positioning takes 4 to 5 lines in which you have and captures the essence of your brand positioning. It must present reality.
Messaging strategy - Messaging strategy translates your brand position to your selected audience. Your selected audience list must include potential clients, employees, referral sources, etc.

Generally, the specific audiences have the same concern but your message should cover all the points and need to emphasize the most relevant points. Your message covers all needs of the potential customer because this is the important step for branding.
Build your logo and tagline - Please remember, your business logo and tagline is not a part of the branding. They are part of your brand, it’s the way of symbolizing and communicating your brand. The logo and tagline are not for you, they are only for the marketplace.

We don’t need to change the name of a new firm. You can run many firms with one branding name that will enhance your brand awareness and also grow the business. It doesn’t make sense if you are changing the name of a new firm.
Content Marketing strategy - Content is very important for businesses on the internet stage. Valuable and informative content that educates the customer that attracts the customers and loves by the search engines. Every business owner should always remember that brand strength is driven by visibility and reputation. Content marketing enhances both visibility and reputation and it’s a perfect way or method to make your brand relevant for your audience.
Develop Your Website - A business website is a very important tool for branding. A website is a place where your selected audience visits to know about your company and product or service. Via website audiences learn about what you do, who your clients are, and how you do it.
Involve in the community - Often businesses don’t focus on this point but in reality, it’s one of the best ways to improve your business, product, or services and build good industry-related links. As we all know a community is a place where people communicate on the topic and everyone shares their knowledge.

By joining the community you can get a lot of information easily about customers and you can also present your brand. If you share valuable content and solve people’s query it means you are developing your brand by just sharing your knowledge and experience.
Implementing strategy, track, and adjust - Winning brand development strategy can’t work if you don’t implement it. Generally, we decide the development strategy and implement it but it can’t work because there is no strategy that will help you to grow the business till the end.

After implementing a strategy it’s essential to track how the strategy is performing, is there anything to change, develop and adjust. As per human behavior, we plan the strategy but we have to make changes on strategy as per market trend, performance, Human Behaviour, Political change, change in government compliance, etc.

Hope, this will help you to make your brand famous. If you have any concerns and need any help feel free to contact us, our digital strategy expert will guide you everything deeply.

Tips To Secure Your WordPress Website

Mr. Faizan 26 Aug 2021

WordPress is a very popular CMS (Content Management System). Being a prominent CMS, hackers specifically target to hack Wordpress Websites. No matter what type of website you have eCommerce, business, and blog. If you don’t take any action for prevention, your website may be hacked. It's a common complaint of the business owner about WordPress security.

After successful regular testing on different techniques and methods for WordPress security., today we are going to share tips to keep your WordPress secure.

Tips to keep your WordPress secure

Select The Good Hosting Company - Get the hosting service from that company that provides multiple layers of security, it's an easy and simple way to keep secure.

Sometimes we get a cheap hosting service to save money on hosting, But cheap hosting does not provide a good security layer to save websites from hackers. If the security layer is not good it means we are welcoming the hackers to hack our website. Once a website is hacked then you can lose your data and your page's URL may be redirected to another Website.

By paying a little more you can have good quality hosting that adds several security layers to your website and keeps your website safe from hacking. Additionally, it will speed up your WordPress website.
Not Use Nulled Themes - Free is free, you can not trust on them blindly. If you use free themes then it’s necessary to check the theme. In most cases, hackers deploy their hacking code in the free theme that helps them to access your website. You also shouldn't use cracked themes, it can be dangerous for your website.

We recommend you use the premium theme. Premium themes are coded by highly skilled developers and deliver a good user experience. Premium themes provide more customization options in comparison to free themes. If you use premium themes you will get timely updates, full customer support, and if anything wrong happens with your website you can contact them to get help.
Use Security Plugins - You can also use security setup plugins for auditing, monitoring, saving from malware, and tracking everything on your websites. Security plugin takes care of website security, detects the malware file, and checks 24/7 regularly. It includes file integration, failed login attempts, monitoring, malware scanning, etc.

Do you know? Every day google blacklists thousands of websites due to malware. So it’s important to use a security plugin. Sucuri.net is a good security plugin for your Wordpress website.
Strong User Permission and Password - Commonly hackers perform their effort to use stolen passwords. It’s required to make the strongest and unique password not just for the wordpress admin area but also for hosting accounts, FTA accounts, database, and email accounts.

Many website owners don’t like to use unique passwords because they are hard to remember. But now you can use a password manager to manage the passwords and you don’t need to remember passwords anymore.

Before giving access to anyone you should understand the user roles and capabilities so that you can give access as per their work.
Install SSL Certificate - In this digital world, SSL (Single Sockets Layer) is very important for every kind of website. In the beginning, SSL is required to make a site secure for some particular process like payment gateway. If you enable the SSL certificate then your website uses HTTPS instead of HTTP. It makes information encryption which is more difficult to read and makes your website secure. If the website doesn't have SSL then it’s very easy for the hackers to get all of the data in plain text between user and browser. This can be read by hackers easily.
Use Web Application Firewall (WAF) - It blocks malicious traffic before reaching your website. WAF is a simple and easy way to protect your website and be confident about your WordPress security by using a web application firewall (WAF).
Use Different WP-Admin Url - 90% of website owners use the common wp-login URL “xyz.com/wp-admin”. If you don’t change it then you may be targeted for a brute force attack to crack your username/password. If you allow online users to register as subscribers then there is a possibility to get spammy registration. To secure your website you should change the wp-login url and you can also add a security question.
Disable File Editing - WordPress allows you to edit your theme and plugin right from the WordPress admin area. Once your website is live we recommend you to disable the file editing by adding simple code in your wp-config.php file.

// Disallow file edit
define( 'DISALLOW_FILE_EDIT', true );

You can also do this by using the Sucuri plugin that we have mentioned above. You just have to hit on the Hardening feature to disable file editing.

If your website goes into the wrong hands then they can easily hack your website. Any security plugin and other security ways can’t save your website because code is deployed manually.
Set Limit Login Attempts - By default, WordPress allows us to make no. of times attempts. Hackers can try multiple times to crack your password by trying to log in with different combinations.

You can easily set the limit of login attempts. If you are using a web application firewall then it automatically sets the login attempts limit. If you are not using a web application firewall then you can use the Login LockDown plugin.
Keep Update Your WordPress - Keep WordPress updated is good practice to keep the website secure and healthy. Every update comes with a few changes and often it comes with security features. By keeping updated wordpress you are saving your website from the loopholes and exploits attacked by the hackers to gain access to your Wordpress. It's also very important to keep updating your theme and plugins for the same reason.

We hope you will use this step to keep your website secure from malware and hackers. If you don’t take it seriously, your site may be attacked by hackers. Maintaining your website security is not hard, you can use a free version of the plugin that we have mentioned above. If you have any questions regarding the website feel free to contact us.

Why is Backend development important?

Mr. Faizan 24 Aug 2021

Often business owners give importance to frontend development and neglect to think about backend development. To create a website developers have to focus on both frontend and backend development. The frontend codes are visible on the website for the visitors, normally the frontend creates the interface via which the application interacts with the website visitors. Backend Development deals with the application, database, and server. The backend interacts with the server to deliver the application to the users. The server, application, and application make important and complex backend coding.

If your backend is not strong then it’s obvious your frontend will fail. The backend takes care of all the interaction with visitors, website database and calculates the matric that is required to keep consistency in performance. The developer handles the actual and important coding in the backend. Poor backend support is the main cause of the errors, run slow, crashes, etc.

Basics of Backend Development.

To develop good backend support We should have good practice on the following languages.

Python - it is a programming language that is easy to read for non-coders.
Php - Php is a popular programming language, it has an extensive developer community. Popular cms are managed by PHP like WordPress, Drupal, etc.
Ruby - Another popular programming language that helps in excellent website performance and is also used for distributing servers, calculating data, and code logic business.

Importance of Backend Development.

Alternate Facilitates of Data - The backend includes main three parts database, software, and internet server. To access the website interface we required a login ID and password. The login Id and password are given by the validated person. All the information is saved in the backend by the backend code. Backend brings the information to present the data in person interface for displaying to the person.
Runs in Numerous Environments - In these digital days, Often companies deploy internet functions and websites in a variety of environments. For example, Some companies preferred to run websites on the internet server and others preferred to deploy internet functions within the cloud. To improve enhanced efficiency and scalability many companies mix each internet hosting. The programmer distributes the workload into different machines to make a website fast. The number of hosting environments makes it important for the builders to customize the backend of internet sites.
Give Utility to Every Frontend Performance - It’s important for the programmer to jot down the backend code so that they can easily add utility for good frontend performance.
Application Logic - Nowadays programmers keep separate user interface and application logic to make development and maintenance of the website. It includes the application infrastructure components and the domain, and also works on the routine data processing that is required by each business. The backend has its own application logic and developers must focus on the backend so that they switch smoothly and easily from one frontend to another. Also must make multiple user interface access on the same logic applications. /
Impact on the User Experience - Good user experience is important for the popularity of the website. User experience is identified by the website and website performance is impacted by the good backend codes. If the backend has any issue then it will affect your website performance and you can see the website crashes, running the website slowly, and similar performance issues. Poor quality code and structure of the backend may be attacked by malware and security attacks.

It is very important for the developer to write back code and design code of structure seriously so that the website can perform effectively and select the right programming language and framework that meets all needs of the project. Backend code drives a rich user experience without any interruptions.

Roles and Responsibility of the backend Developer

Understand the goal of the website and present the right solution.
Securing all the information and data storage. As per future requirements, we can make changes seamlessly
Mange and integration of API keys
Organize the logic system which works across all devices.
Cloud computing integration.
Should have skill and knowledge to solve system-related problems and implement algorithms.
Manage web server technology.
Building backend server framework.
Programming language for the server-side.
Development and maintenance of CMS.
Creating Backup
Provide a report with the help of analytics and statistics.

Conclusion

For businesses, having a website has become essential. So hire the best development company who should have enough power to manage your project. Don’t avoid the backend and also frontend both are very important for good website performance and also to gain online user trust and belief. A good-performing website is very important to generate online sales and leads to make new potential customers.

How to increase website traffic organically?

Mr. Faizan 22 Jul 2021

It’s a challenge for every business owner and Marketer that when someone searches related to their products and services then they land on their website instead of the competitor’s website. People love to use search engines, especially google to get information about anything. According to the survey, 70% of people prefer to visit websites organically instead of promotional ads. If you don’t have good knowledge about search engines guidelines and search engine optimization (SEO) then you should hire a digital marketing agency for your websites otherwise you will either harm your website or get penalized on the search engines.

In this post, we are going to share proven ways to drive organic traffic to your website.

Write Optimized Content For Users:- Often websites owners optimized their websites for the search engines especially for Google to get a higher ranking. They don’t focus on optimizing content for the users and forget the search engines metric that defines the user behavior like, dwell time, user retention, no. of users visit and etc. By using these matric search engines identify that website is helpful and not for the users. Search engines love to give a high rank to those websites that fulfill the user query.

Now one question would arise in your mind. How to ensure users? Before publishing an article, we should understand our targeted audience and serve the informative educational in-depth user friendly content. We should write a proper article that covers the full topic and help the user. If you think that posting the longest article rank fast in google then you're wrong. Content should be easy to read, informative, and cover all points of the topic so that they get rank fastly. We have to give first priority to our users and then to search engines and both are important.

To bring traffic to the website, Always write for that topic that is searched by the user. If you select that topic that has no search volume then you will not get traffic. For example - We have two topics: first “ABC” and the second is “XYZ”. ABC topic is searched by the online users and XYZ topic is not searched. Then tell me on which topic you would like to write, of course, ABC.
Target The Long Tail keywords - Long tail keywords are a combination of 3,4 and more word keywords that define the user action like purchasing, and others action.

Mostly, Long tail keywords have low search volume and competition but it’s more conversable keywords in comparison to short-tail keywords. By targeting long tail keywords you can rank easily and drive quality traffic. If you are not targeting then you are losing high-quality traffic. Find the relevant long-term keywords and focus on them.
Don’t Make On-page SEO Mistakes - Some people have smith that SEO is dead but SEO is not dead. SEO (Search Engine Optimization) is the best way to get a long term rank on the search engines and drive good traffic continuously. If you got rank by SEO then you are generating passive organic traffic on your site for a long period.

While posting an article often people make some following mistakes in SEO.

- Not Provide Image Alt Tag - Alt tag helps search engines to understand image intent and is beneficial for the ranking in the search engine image section.

- Poorly Optimized Title And Description - Giving proper title and description is very important. It provides information to search engines about the context of the page and is very beneficial for ranking. When users search on google and another search engine first they see the page title and description on the result page and then decide to visit the page or not.

We have to provide an attractive and interesting title description related to the webpage that encourages the user to click so that you can increase CTR (Click Through Rate). CTR plays an important role in ranking because its effects on the ranking.

CTR Formula = clicks ÷ impressions.

The best length of the title is 50 - 60 characters and the description 130 - 160.

- Poor Quality Internal And External Link - Never use the irrelevant anchor tag (use of the word to put link) to give an internal or external link. It can decrease your ranking and page authority. For example, your anchor tag is the best shoes for male but it has a doctor website link. It helps the search engines to identify how a page is related to others and improve the page authority.

- Give proper Heading Tags - Use H1, H2, H3, etc in heading to make your content more understandable and readable for users and search engines. To optimize your heading tags try to use keywords.

- Featured Snippets - In 2016, Google introduced the featured snippets to help search bots or spiders to understand the context of the page and answer the query on the search result page. It’s also called Schema Markup. Featured Snippet is used by google not users. By adding featured snippets we increase the traffic and ranking in google. So check your website to see if you have added a featured snippet or not. If not then add ASAP.
Loading Speed - If your website takes a long time in rendering then the user will leave your site which leads your website bounce rate towards grow. A high bounce rate is a cause of dropping ranking and traffic. Make sure of the Images, files, website layout are correctly optimized so that your website loads fast.
Quora - Quora is a world-famous online place where people gain and share their knowledge and experience. It’s a great asset to drive high-quality traffic to a website. Thousands of people visit quora in a minute.

Now, you are thinking about how we can drive traffic from quora. It’s very simple: you can give answers to the questions and create your own space.
To find a good question see the below image.

Before start writing, you have to see how many people are following the questions to know the Answer.

Choose the question which has the most followers so that you can reach thousands of people by giving one answer.
Stay Active on Social Media - Stay Active on Social Media - We often sign up on social media but do not stay active on social media. Social media is one of the best methods to drive traffic, develop community and make new contact related to your business.

We have to develop your presence on social media websites like Facebook, Linkedin, Instagram, Twitter, and Pinterest. We should post and share regular content which helps us to bring good traffic. Infographics, memes, and funny images are the best way to get posts viral on social media. In reality, mostly funny and memes drive the traffic from social media and also give an opportunity of getting viral. Once your post gets viral then you can’t expect how much traffic you can get. Stay active and post good quality content on social media.
Video Content - As you know creating and recording video is not hard and tough work by using technology. Text content is good but if we add a video to our content then our content will become a magnet for the users. Video Content is a good asset to attract new users and increase user spend time as well. As per SEO pro advice, video is the best way to grab the new user and their attention.

After google, youtube is a second platform where people search their queries. Youtube is a good source to drive quality traffic to your website. By targeting keywords on youtube you can rank your video and also have a possibility in google. For many search terms, Google shows youtube videos in search results. Search terms like “how to connect the phone with tv”, “How to edit videos on iPhone”, etc.
Join Online Forums - An online forum is a site where people share their knowledge, ask a question, experience, Solely make friends, and Promote something. An online forum is the best-proven way to meet your targeted audience easily and bring them to your website. Find the good forums website and join them.
Post Regular Content - Try to post consistent content without losing quality. More quality content builds positive trust and belief in the eye of search engines (Especially Google) and website users. More quality content forces the user to visit your site again and again, which increases the no. of user retention that is the biggest reason to increase your ranking and website authority.

Conclusion

As we think bring traffic organically is difficult, But it’s not true. fascinated website structure and quality content is key to increasing organic traffic. Quality Content means that content fulfills the visitor's query. To bring the traffic you have to work on the aforementioned ways, we know that it's a time taken process but we have to work for quality traffic. Understand the audience, find the low competitive keywords, understand the intent of keywords and then post the content that fulfills the user query. If you follow this then you will definitely get tons of traffic organically.

Best Free Keyword Research Tool

Mr. Faizan 18 Jul 2021

A keyword is not just a word that is searched by the user. It’s the primary thing that we have to find before starting any online campaign which is called keyword research. Any digital marketing campaign depends on the right keywords. We usually hear content is king, we agree content is king, but we can’t write apt content without using good keywords. With the help of keywords, we target an audience to promote our products and service. Keywords play a vital role between business and customer as a link between both business and customer. Right keywords help us to reach the targeted audience and also help our targeted audience to reach us.

Initially, businesses can’t afford the paid keywords tools, Today we are going to share the best keyword research tool which helps you to find the best keyword for your digital campaign. Before starting let take a short look at Keyword.

What Is a keyword?

It’s a word and group of words that we search on the internet. It may be anything like a question, single word, phrase, sentence, topic, etc. With the help of keywords, search engines, we understand the intent of the user and present the relevant result to full fill the user requirement.

Best Free Keyword Research Tool And Use

Google Adword - Google AdWords is a Google platform where we run the Google ad campaign. To use Google keyword planner, we just need only Gmail ID to log in to Adword. After logging, you will see a screen where you have to click on the switch to expert mode as we mention below.

Now, you have to set up your Adword account. Once you have done your screen will appear like the below image and follow the mentioned steps.

By using these steps you will find the Google keyword planner.
Keyword surfer - Keyword surfer is a 100% free Google extension to find keyword search volume. It’s the fast way to find the keyword and relevant keywords search volume.
Uber Suggest - Uber suggest is also one of the best keyword research tools. It’s liked by the SEO’s because it provides SEO Difficulty, top raked pages, and other important information. which is very helpful for the SEO campaign. Ubersuggest is the best tool to find top-ranked keywords, web pages, sources of the traffic of the competitor websites.

Uber Suggest is not a free tool but it provides three times free searches in a day
Keyword Shitter - Keyword Shitter is also a free good keyword researching tool. In this, you have to enter your product and service name and click on the start job button then it will start showing relevant search terms. You can filter the keyword by using a filter.
Google Trend - Google Trend is also known as the house of Google. By using google trend we can find the trending keyword and topics related to your industry. It also shows the keyword relevancy in the market. It’s most useful to identify the changes in the search pattern of the keyword.
Answer The Public - It’s is a prominent tool because it provides the prepositions, related searches, questions, alphabetical results. It gives full insight to understand how users can search a keyword in a different way. It’s very helpful to understand the intent of the keyword or topic that help alot in writing content that’s why content writer prefer to use this tool.
Ahrefs - Ahrefs is one of the trusted and expensive tool that allows us to find all the backlinks and traffic from the particular link on the competitor site which very helps full to find the source of backlinks.

It also provides keywords research option and allows the free users to use the keyword planner but you get only 150 ideas for the keywords. Interesting thing is that you can find search terms for particular search engines like Google, Bing, YouTube, and Amazon.

For the first ten keywords, it shows the KD (Keyword Difficulty) score between 0-100 that define the ranking difficulty.
Keyword Sheeter - It provides thousands of keywords suggestion from Google. If you want thousand of keywords ideas quickly then it’s a perfect tool. It shows 1000 ideas approx in a minute and you can download free of cost.

Here you can add positive and negative filters but they don’t provide the volume and trend.

Keyword researching is very important and crucial process. You can easily find good keywords by using free tools but it is time-consuming process and time is money. To get better keywords and get them ranked in Google you have to hire an SEO company in Dubai to making the right impact.

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